RESEARCH TEAM

Dr Elaine Xu, Lead Chief Investigator

Lecturer in Strategic Communications, University of Newcastle (Australia)

Dr Elaine Xu led and managed the project. She took the lead role in scoping the project and engaging with internal and external stakeholders. She was also involved in developing the project, designing and implementing the digital campaign, and undertook analysis and reporting for the project.

At the University of Newcastle, Elaine is the Program Convenor of the Bachelor of Media and Communication and primarily teaches into the Public Relations major. She has worked and lived in the Asia Pacific and has more than 10 years’ experience in the media and communication industries. Her research interests revolve around charitable fundraising, the framing of social and development issues, and environmental communication and behaviours.

Dr Simon Weaving, Co-Investigator

Senior Lecturer in Communication and Media, University of Newcastle (Australia)

Dr Simon Weaving is an experienced content creator and was involved in both strategic project development and the production of digital media content for the project.

Dr Andrea Cassin, Co-Investigator

Lecturer in Communication, University of Newcastle (Australia)

Dr Andrea Cassin was involved in scoping the project, undertaking stakeholder analysis, digital content creation, as well as designing and implementing the digital campaign.

Dr Stuart McBratney, Co-Investigator

Lecturer in Transmedia Storytelling, University of Newcastle (Australia)

Dr Stuart McBratney is a filmmaker with a global audience and a heart for local talent. He was involved in the creative and strategic development of the campaign and producing digital media content for the project.